Total global strategy
George S. Yip
| Year of publication: |
2012 ; 3. ed., intern. ed.
|
|---|---|
| Authors: | Yip, George S. |
| Publisher: |
Boston [u.a.] : Prentice Hall |
| Subject: | Strategisches Management | Strategic management | Internationales Management | International management | Globalisierung | Globalization | Multinationales Unternehmen | Internationale Wettbewerbsfähigkeit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 295 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverz. S. 273 - 282 |
| ISBN: | 0-13-237472-2 ; 978-0-13-237472-9 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009504736