Total quality management, market orientation and hotel performance : the moderating effects of external environmental factors
Cheng-Hua Wang; Kuan-Yu Chen; Shiu-Chun Chen
| Year of publication: |
2012
|
|---|---|
| Authors: | Wang, Cheng-hua ; Chen, Kuan-yu ; Chen, Shiu-chun |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 1, p. 119-129
|
| Subject: | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406146