Touch vs. click : how computer interfaces polarize consumers' evaluations
Year of publication: |
2020
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Authors: | Wang, Xiaoyu ; Keh, Hean Tat ; Zhao, Hongrui ; Ai, Yijie |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 2/3, p. 265-277
|
Subject: | Computer interface | Touch | Click | Perceived vividness | Visual information processing style | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization | Computerunterstützung | Computerized method |
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