Touch vs. click : how computer interfaces polarize consumers' evaluations
Xiaoyu Wang, Hean Tat Keh, Hongrui Zhao, Yijie Ai
| Year of publication: |
2020
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| Authors: | Wang, Xiaoyu ; Keh, Hean Tat ; Zhao, Hongrui ; Ai, Yijie |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 2/3, p. 265-277
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| Subject: | Computer interface | Touch | Click | Perceived vividness | Visual information processing style | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Computerunterstützung | Computerized method | Informationsverhalten | Information behaviour | Visualisierung | Visualization | Wahrnehmung | Perception | Computer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09516-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301466