Touching products virtually : facilitating consumer mental imagery with gesture control and visual presentation
Yang (Alison) Liu, Zhenhui (Jack) Jiang, and Hock Chuan Chan
| Year of publication: |
2019
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|---|---|
| Authors: | Liu, Yang ; Jiang, Zhenhui ; Chan, Hock Chuan |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 36.2019, 3, p. 823-854
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| Subject: | mental imagery | gesture-based interaction | grounded cognition | product presentation | virtual product experience | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Experiment | Produktgestaltung | Product design | Visualisierung | Visualization | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2019.1628901 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012198622