TOURISM AS AN ENABLER INTO THE NEW GLOBAL WORLD

During the last decades a new world has been developed, characterized not only by huge technical discoveries but also by tremendous social changes, because of the transformation of the human been philosophy and way of living. We have assisted in the developed countries to the issue, expansion and now transformation of the classical economy into leisure, experiences and now transformation. In the emerging countries the influence is high, stressing for the population which has to face the abundance of the markets, the new “brain cleaning” by mass media and the compulsory need to integrate into the new world. Philosophy, science, tradition, national behaviors and science have generated a melting pot where the common people has to swim to reach the feeling of happiness. Even the classical PIB is replaced by the Index of Happiness. Tourism is in the middle and seems to be a perfect tool to find a theoretical, but manly a practical issue. New forms of tourism have led to the need of reconsideration even of the definition of the tourism. The paper wants to be an opening for a broader discussion of the role and future of tourism as an enabler into the global leisure world.