Tourism barometer — developing and testing an instrument for monitoring the tourism market in Switzerland

Tourism is an area with poor statistical coverage. In most countries, only frequency for the hotel trade are monthly published, while results for self‐catering accommodation, camping etc., as well as for branches of economic activity which are mainly dependent on day visitors, are lacking. No statistics are compiled about demand for special tourist transport, sport/culture/entertainment or gastronomy. Furthermore, there are no data on developments in monetary terms. In some countries and tourist areas, new instruments have therefore been introduced to document tourism developments faster, more comprehensively and taking a broader view. This article is based on a recently concluded study on instruments used in monitoring the tourism market (Schmid 2003). A reporting system was set up using a panel in which businesses in branches of economic activity of relevance to tourism can participate. These businesses report some key indicators each month and can, in return, compare their results anonymously with the average for the corresponding branch. Their data are then used to make projections. In the test phase, monthly physical and monetary indicators were calculated for accommodation, restaurants/catering transport and sport/culture/entertainment. It was proved that a voluntary reporting system can work and provide a positive cost‐benefit ratio for participants. The stock of tourist data can be supplemented and made easily accessible. However, difficulties remain in the holiday home sector. Moreover, the results are approximate projections and not exact, full‐scale surveys.