Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
| Year of publication: |
2014
|
|---|---|
| Authors: | Abubakar, Binta ; Mavondo, Felix |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 23.2014, 7/8, p. 833-864
|
| Subject: | servicescape | tourism destination | customer satisfaction | positive-word-of-mouth | service experience | recommending | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Tourismusregion | Tourism destination | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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