Tourism destinations : antecedents to customer satisfaction and positive word-of-mouth
Year of publication: |
2014
|
---|---|
Authors: | Abubakar, Binta ; Mavondo, Felix |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 23.2014, 7/8, p. 833-864
|
Subject: | servicescape | tourism destination | customer satisfaction | positive-word-of-mouth | service experience | recommending | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Tourismusregion | Tourism destination | Destinationsmanagement | Destination management | Tourismuswirtschaft | Tourism industry | Beziehungsmarketing | Relationship marketing |
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