Tourism-marketing performance metrics and usefulness auditing of destination websites

edited by Arch G. Woodside

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. It provides reviews, analysis and comparisons of tourism literature, advertisements and websites as well as check lists and tips for practical application

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Year of publication:	2010 ; 1st ed
Other Persons:	Woodside, Arch G. (contributor)
Publisher:	Bingley, U.K : Emerald
Subject:	Website \| Tourismusmarketing \| Tourism marketing \| Performance-Messung \| Performance measurement
Published items:	14 hits in ECONIS - Online Catalogue of the ZBW

Extent:	Online-Ressource (xiv, 163 p) ill. (some col.)
Series:	Advances in culture, tourism and hospitality research. - Bradford : Emerald, ZDB-ID 2523106-6. - Vol. 4
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references
ISBN:	978-1-84950-900-8 ; 978-1-84950-901-5 ; 978-1-84950-900-8
Other identifiers:	10.1108/S1871-3173(2010)4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012049851