Tourism policy and destination marketing in developing countries : the chain of influence
Jithendran Kokkranikal, Paul Cronje and Richard Butler
| Year of publication: |
2011
|
|---|---|
| Authors: | Kokkranikal, Jithendran ; Cronje, Paul ; Butler, Richard W. |
| Published in: |
Tourism planning & development. - Abingdon : Routledge Taylor & Francis Group, ISSN 2156-8316, ZDB-ID 2601920-6. - Vol. 8.2011, 4, p. 359-380
|
| Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Werbemittel | Promotional materials | Fotografie | Photograph | Markenimage | Brand image | Südafrika | South Africa |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407614