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Impact of animation and language on banner click-through rates
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Advertising in English in nonnative English-speaking markets : the effect of language and self-referencing in advertising in Romania on ad attitudes
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Factors influencing the usability of mobile destination management organization websites
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Tourism websites in the Middle East : readable or not?
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Impulse buying tendencies among online shoppers in Sweden
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Coming of age : A 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010
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