Tourist Behavior : An Analytical Study of the Dimensions Influencing the Brand Image of the Indian Destination

India is unique country in the South Region with a beautiful cultural background which is one of the oldest in the world. The tourist to India are attracted to the culture so that the beauty of the human race in its beautiful form of diversity is preserved and is measure of its identify. Tourism is the need of the moment because of the forces of liberalization and globalization impacting the business. International tourism contributes to an open world and free movement of culture and commerce for the benefit of all making. It is the most powerful force in promoting unity in the world. Tourism is a force to melt the bitterness among nations and develop prosperity and strength based on non-violence. Tourism is an instrument for international relations that can help, develop solidarity among countries and world-wide economic property. The India destination has to promote to build brand and image in the eyes of the customers. The basic aim of this paper is to study the tourist behavior