Tourist destination brand image development : an analysis based on stakeholders' perception ; a case study from Southland, New Zealand
Ann Suwaree Ashton
| Year of publication: |
2014
|
|---|---|
| Authors: | Ashton, Ann Suwaree |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 3, p. 279-292
|
| Subject: | Brand image | destination brand image | stakeholder management | stakeholders perception | tourism destination branding | Stakeholder | Markenimage | Destinationsmanagement | Destination management | Markenführung | Brand management | Neuseeland | New Zealand | Tourismusmarketing | Tourism marketing | Firmenimage | Corporate reputation | Herkunftsbezeichnung | Designation of origin | Wahrnehmung | Perception | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010390871