Tourists' online information search behavior : combined user-generated and marketer-generated content in restaurant decision making
Year of publication: |
2024
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Authors: | Uthaisar, Songphon ; Eves, Anita ; Wang, Xuan Lorna |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 6, p. 1549-1573
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Subject: | eye tracking | visual attention | MGC | UGC | decision making | tourist restaurant selection | Gastronomie | Restaurant industry | Urlaubsverhalten | Holiday behaviour | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Visuelle Wahrnehmung | Visual perception |
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