Tourists' willingness to pay for an accommodatio : the effect of eWOM and internal reference price
Marta Nieto-García, Pablo A. Muñoz-Gallego, Óscar González-Benito
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Nieto-García, Marta ; Muñoz-Gallego, Pablo A. ; González-Benito, Óscar |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 62.2017, p. 67-77
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| Subject: | Online reviews | Willingness to pay | Internal reference price | eWOM valence | eWOM volume | Dynamic pricing | Zahlungsbereitschaftsanalyse | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preisregulierung | Price regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2016.12.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011702650