Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Tatiana Anisimova and Jan Weiss
| Year of publication: |
2023
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|---|---|
| Authors: | Anisimova, Tatiana ; Weiss, Jan |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 6, p. 1474-1493
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| Subject: | Attitude-behavior link | Conative loyalty | Involvement | Moderated mediation analysis | Theory of planned behavior | Trust | Word-of-mouth | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Verbrauchereinstellung | Consumer attitudes | Vertrauen | Confidence | Bio-Lebensmittel | Organic food | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2021-0420 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286063