Toward a conceptual framework for comparative marketing
Hiram C. Barksdale and L. McTier Anderson
| Year of publication: |
1984
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|---|---|
| Authors: | Barksdale, Hiram C. ; Anderson, L. McTier |
| Published in: |
Comparative marketing systems. - New York, NY : Praeger, ISBN 0-03-062604-8. - 1984, p. 17-33
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| Subject: | Absatz |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001877815