Toward a luxury service value taxonomy : empirical evidence and future directions
Francisco J. Conejo, Lawrence F. Cunningham, and Clifford E. Young
| Year of publication: |
2020
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|---|---|
| Authors: | Conejo, Francisco J. ; Cunningham, Lawrence F. ; Young, Clifford E. |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 41.2020, 1, p. 1-21
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| Subject: | brand | Luxury | measure | service | taxonomy | value | Luxusgüter | Luxury goods | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Dienstleistung | Services | Klassifikation | Classification | Betriebliche Wertschöpfung | Value creation | Markenartikel | Brand | Kundenwert | Customer value | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2019.1707374 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179198