Toward a model of unplanned buying : how to measure, explain, and manage unplanned purchases
by Benedikt Berlemann
| Year of publication: |
2012
|
|---|---|
| Authors: | Berlemann, Benedikt |
| Published in: |
| Extent: | S. 15 - 68 |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010219815