Toward a more complete theory of sustainable supply chain management : the role of media attention

Purpose: To contribute to the development of a more complete theory of sustainable supply chain management (SSCM), this study aims to focus on media attention as an under-researched antecedent. Media transmit information about (good or bad) business practices and information recipients often adjust their behavior accordingly. Although media often uncover scandals in supply chains, no systematic understanding explicates how they shape lead firms’ reactions to scandals. This empirical study investigates how media attention to a major supply chain scandal influences buying companies’ SSCM. Design/methodology/approach: The research setting is the fashion industry, five years after the Rana Plaza building collapse. Matched SSCM data from 73 fashion lead firms and news articles collected from major outlets were analyzed using ordinary least squares regression analyzes. Findings: This study generates nuanced insights into the role of the media in triggering SSCM. Certain facets of media attention (direct media exposure and negative framing) result in higher levels of SSCM, others have no significant effect (media visibility) and some result in less SSCM (positive framing). Research limitations/implications: The varying effects of different facets of media attention on SSCM have not been established previously. Both media and supply chain researchers should address these unique effects in their continued assessments. Social implications: External stakeholders can use these findings to devise more effective ways to influence lead firms and improve social and environmental conditions in supply chains. Originality/value: This study is the first empirical investigation of the effects of various facets of media attention on SSCM.