Toward a multilayered framework of privacy-related decision-making in B2B
Jan H. Schumann, Johanna Zimmermann, Lena Steinhoff, Dirk Totzek, Michel van der Borgh, Kelly D. Martin
| Year of publication: |
2025
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|---|---|
| Authors: | Schumann, Jan Hendrik ; Zimmermann, Johanna ; Steinhoff, Lena ; Totzek, Dirk ; Borgh, Michel van der ; Martin, Kelly D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 190.2025, Art.-No. 115243, p. 1-13
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| Subject: | B2B | Decision-making | Digital servitization | Privacy | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Entscheidung | Decision | Datenschutz | Data protection | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115243 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015419836