Toward a new business model of retail industry : the role of brand experience and brand authenticity
JungKun Park, EunPyo Hong, Yun-na Park
| Year of publication: |
2023
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|---|---|
| Authors: | Park, Jungkun ; Hong, EunPyo ; Park, Yun-na |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-10
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| Subject: | Customer-to-manufacturer (C2M) | Brand experience | Brand authenticity | Behavior intention | Social presence | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Einzelhandel | Retail trade | Markenartikel | Brand | Geschäftsmodell | Business model | Social Web | Social web | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103426 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364645