Toward a theory of corporate apology : mechanisms, contingencies, and strategies
Wei Shao, Jordan W. Moffett, Sara Quach, Jiraporn Surachartkumtonkun, Park Thaichon and Scott K. Weaven and Robert W. Palmatier
| Year of publication: |
2022
|
|---|---|
| Authors: | Shao, Wei ; Moffett, Jordan W. ; Quach, Sara ; Surachartkumtonkun, Jiraporn ; Thaichon, Park ; Weaven, Scott K. ; Palmatier, Robert W. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 12, p. 3418-3452
|
| Subject: | Apology | Authenticity | Crisis communication | Crisis response strategy | Legal costs | Trust | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Vertrauen | Confidence | Glaubwürdigkeit | Credibility | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2021-0069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457447