Toward advancing theory on creativity in marketing and artificial intelligence
Nisreen Ameen, Gagan Deep Sharma, Shlomo Tarba, Amar Rao, Ritika Chopra
| Year of publication: |
2022
|
|---|---|
| Authors: | Ameen, Nisreen ; Sharma, Gagan Deep ; Tarba, Shlomo Yedidia ; Rao, Amar ; Chopra, Ritika |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 9, p. 1802-1825
|
| Subject: | artificial intelligence | automation | creativity | marketing | skills | systematic literature review | Künstliche Intelligenz | Artificial intelligence | Kreativität | Creativity | Marketing | Qualifikation | Occupational qualification | Automatisierung | Automation | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21699 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013465117