Toward an integrated model of purchase intention of dietary supplements in sexually oriented advertising
Po-Lin Pan
| Year of publication: |
2014
|
|---|---|
| Authors: | Pan, Po-lin |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 20.2014, 2, p. 132-145
|
| Subject: | dietary supplement | sexually oriented advertising | sexual cognition | gender difference | product involvement | Sexualität | Sexuality | Werbung | Advertising | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Homosexualität | Homosexuality | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345582