TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION

There are few if any marketing concepts that have generated effort as voluminous and sustained as marketing segmentation . From the middle 1950's to the present, the topic has attracted both academicians and practitioners because of its inherent intellectual challenge and relevance to real world marketing decision making.

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Year of publication:	1984
Authors:	Clancy, Kevin J. ; Lou Roberts, Mary
Published in:	Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 1.1984, 1, p. 64-73
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb008087 [DOI]
Source:	Other ZBW resources

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