Toward a conceptualization of customer productivity : the customer's perspective on transforming customer labor into customer outcomes using technology-based self-service options
Ismet Anitsal and David W. Schumann
| Year of publication: |
2007
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|---|---|
| Authors: | Anitsal, Ismet ; Schumann, David W. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 15.2007, 4, p. 349-363
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009884888