Toward D2A : enhancing luxury fashion with seamless and immersive phygital customer experiences
Marta Massi, Chiara Piancatelli, Andrea Vocino, José I. Rojas-Méndez
| Year of publication: |
2025
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|---|---|
| Authors: | Massi, Marta ; Piancatelli, Chiara ; Vocino, Andrea ; Rojas-Méndez, José |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 2, Art.-No. e70045, p. 1-18
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| Subject: | customer engagement | direct-to-avatar (D2A) | direct-to-consumer (D2C) | immersion | luxury fashion retail | Phygital experiences | seamlessness | Mode | Fashion | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333881