Toward digital service-sales ambidexterity in industrial firms : a microfoundations perspective
submitted by Moritz Classen
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Classen, Moritz |
| Publisher: |
St. Gallen |
| Subject: | EDIS-5168 | service transition | revenue models | frontline employees | value-based selling | digital transformation | sales force management | digital services | service-sales ambidexterity | Industrial services | Digitalisierung | Digitization | Organisationale Ambidextrie | Ambidextrous organization | Leistungsbündel | Bundling strategy | Organisatorischer Wandel | Organizational change | Verkauf | Selling | Dienstleistungssektor | Service industry | Verkaufspersonal | Salespeople | Industrie | Manufacturing industries | Geschäftsmodell | Business model | B-to-B-Marketing | Business-to-business marketing | Digitale Güter | Digital goods |
freely available
| Extent: | 1 Online-Ressource (circa 137 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Universität St. Gallen, 2022 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013348897