Toward Extending the Compromise Effect to Complex Buying Contexts
| Year of publication: |
2004
|
|---|---|
| Authors: | Dhar, Ravi ; Menon, Anil ; Maach, Bryan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 3, p. 258-261
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