Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Tatiana M. Fajardo, Claudia Townsend, & Willy Bolander
| Year of publication: |
March 2018
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|---|---|
| Authors: | Fajardo, Tatiana M. ; Townsend, Claudia ; Bolander, Willy |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 2, p. 142-152
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| Subject: | charitable solicitations | donation behavior | field experiments | fund-raising | nonprofit marketing | Fundraising | Experiment | Feldforschung | Field research | Nonprofit-Marketing | Nonprofit marketing | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0511 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011810277