Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world
Rajan Varadarajan
| Year of publication: |
2014
|
|---|---|
| Authors: | Varadarajan, Rajan |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 2, p. 1-20
|
| Subject: | sustainability | public goods | global social innovations | base-of-the-pyramid markets | demarketing | Welt | World | Nachhaltige Entwicklung | Sustainable development | Globalisierung | Globalization | Innovation | Öffentliche Güter | Public goods | Corporate Social Responsibility | Corporate social responsibility | Sozialer Wandel | Social change | Nachhaltigkeit | Sustainability | Sozialwirtschaft | Social economy | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010382165