Toward the institutionalization of macromarketing : sustainable enterprise, sustainable marketing, sustainable development, and the sustainable society
Shelby D. Hunt
| Year of publication: |
2012
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|---|---|
| Authors: | Hunt, Shelby D. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 4, p. 404-411
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| Subject: | sustainable enterprise | institutionalizing macromarketing | resource-advantage theory | teaching macromarketing | sustainable society | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Marketingtheorie | Marketing theory | Nachhaltigkeit | Sustainability | Öko-Marketing | Green marketing | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009692955