Toward the inter-channel synergy renaissance in emerging markets : evidence from adding clicks to bricks in Serbia
Dragan Stojković, Aleksa Dokić, Bozidar Vlacic and Susana Costa e Silva
| Year of publication: |
2023
|
|---|---|
| Authors: | Stojković, Dragan ; Dokić, Aleksa ; Vlacic, Bozidar ; Silva, Susana C. |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 9, p. 3309-3333
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| Subject: | Inter-channel synergy | Inter-channel integration | Omni-channel strategy | Offline-online integration | Emerging marke | Schwellenländer | Emerging economies | Serbien | Serbia | Synergie | Synergy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-10-2020-1166 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014452298