Toward an understanding of Pakistani customers' adoption of smart banking services : an extended application of UTAUT2 model with big brother effect and information privacy concern
Year of publication: |
2023
|
---|---|
Authors: | Hassaan, Muhammad ; Li, Gang ; Yaseen, Asif |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 7, p. 1715-1742
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Subject: | Banking industry of Pakistan | Behavioral intention | Big brother effect | Information privacy concern | Smart banking services | Use behavior | UTAUT2 | Pakistan | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Bank | Bankgeschäft | Banking services | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking |
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