Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Khaldoon Nusair and Hamed Alazri and Usamah F. Alfarhan and Saeed Al-Muharrami
| Year of publication: |
2022
|
|---|---|
| Authors: | Nusair, Khaldoon ; Al-Azri, Hamed ; Alfarhan, Usamah F. ; Al-Muharrami, Saeed |
| Published in: |
Review of international business and strategy. - Bingley : Emerald Group Publishing Limited, ISSN 2059-6022, ZDB-ID 2854169-8. - Vol. 32.2022, 3, p. 346-367
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| Subject: | Advertising media types | Behavioral segmentation | Benefit segmentation | Conditional probabilistic approach | Destination marketing | Geographic segmentation | International tourism segmentation strategies | Lifestyle segmentation | Marktsegmentierung | Market segmentation | Tourismusmarketing | Tourism marketing | Zielgruppe | Target group | Lebensstil | Lifestyle | Werbung | Advertising | Marketingmanagement | Marketing management | Internationaler Tourismus | International tourism | Konsumentenverhalten | Consumer behaviour | Internationale Marktsegmentierung | International market segmentation | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/RIBS-02-2021-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349251