Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
Florian Kock, Alexander Josiassen, and A. George Assaf
| Year of publication: |
2019
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|---|---|
| Authors: | Kock, Florian ; Josiassen, Alexander ; Assaf, A. Georges |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 3, p. 43-59
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| Subject: | affinity | animosity | attitude | country emotions | country-induced predispositions | country-of-origin image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Emotion | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X19857692 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012106865