Towards a better understanding of mobile marketing : theoretical construction of ubiquity
Shintaro Okazaki and Felipe Mendez
| Year of publication: |
2013
|
|---|---|
| Authors: | Okazaki, Shintaro ; Mendez, Felipe |
| Published in: |
Media and convergence management. - Berlin : Springer, ISBN 978-3-642-36162-3. - 2013, p. 233-246
|
| Subject: | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767970