"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Jesús Cambra-Fierro, Lourdes Pérez, Emily Grott
| Year of publication: |
January 2017
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| Authors: | Cambra-Fierro, Jesús ; Pérez, Lourdes ; Grott, Emily |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 219-228
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| Subject: | Co-creation | Service-Dominant Logic (SDL) | Customer satisfaction | Loyalty | WOM | Gender | Age | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Geschlecht | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629059