Towards a Communication Model for a Virtual Organization

The paper focuses on key elements of an internal organizational communication model for a newly established virtual research centre – Centre of Excellence Polymer Materials and Technologies – which is progressing towards a transition from a project based innovation network to a continuous one. The model was developed through an exploratory study using a case study approach supported by an internal survey. It is based on a communication strategy and defines two levels of communication, the first one being the horizontal level of management. The other level represents employees, co-founders and funder who are vertically linked to director at the management level.