Towards a decision support system for hierarchically allocating marketing resources across and within product groups
E. Gijsberechts and Ph. Naert
| Year of publication: |
1985 ; Rev
|
|---|---|
| Authors: | Gijsbrechts, E. ; Naert, Ph. |
| Publisher: |
Antwerpen |
| Subject: | Absatztheorie | Unternehmung internationale | Produktion Mehrproduktenfertigung | Management-Informationssystem | Management information system | Marketingmanagement | Marketing management |
| Extent: | 47 S 4° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Rev. vers. of No 84-97 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002439514