Towards a framework for managing corporate identity
| Year of publication: |
1997
|
|---|---|
| Authors: | Markwick, Nigel ; Fill, Chris |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 31.1997, 5-6, p. 396-409
|