Towards a framework for understanding fairtrade purchase intention in the mainstream environment of supermarkets
Year of publication: |
June 2016
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Authors: | Yamoah, Fred Amofa ; Duffy, Rachel ; Petrovici, Dan ; Fearne, Andrew P. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 136.2016, 1, p. 181-197
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Subject: | Ethical consumerism | Fairtrade | Schwartz value theory | Theory of planned behaviour | Personal values | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Lebensmitteleinzelhandel | Food retailing | Fairer Handel | Fair trade | Soziale Werte | Social values | Werttheorie | Theory of value |
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