Towards a micro conception of brand personality: An application for print media brands in a French context
| Year of publication: |
2013
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|---|---|
| Authors: | Valette-Florence, Rita ; De Barnier, Virginie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 7, p. 897-903
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