Towards a new framework for mapping service brand avoidance : the moderating effect of gender and generation cohorts
Faheem Gul Gilal, Amjad Ali Memon, Rukhsana Gul Gilal, Naeem Gul Gilal, Ahsan Ali Memon
| Year of publication: |
2020
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|---|---|
| Authors: | Gilal, Faheem Gul ; Memon, Amjad Ali ; Gilal, Rukhsana Gul ; Gilal, Naeem Gul ; Memon, Ahsan Ali |
| Published in: |
International journal of information systems and change management : IJISCM. - Olney, Bucks : Inderscience Enterprises, ISSN 1479-313X, ZDB-ID 2232952-3. - Vol. 12.2020, 2, p. 119-145
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| Subject: | brand avoidance | brand hate | Generations X, Y, and Z customers | gender differences | undesired self-congruence | USC | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJISCM.2020.115829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012598806