Towards a new paradigm of measurement in marketing
| Year of publication: |
2013
|
|---|---|
| Authors: | Salzberger, Thomas ; Koller, Monika |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 9, p. 1307-1317
|