Towards a paradigm shift in marketing? An examination of current marketing practices
Year of publication: |
1997
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Authors: | Brodie, Roderick J. ; Coviello, Nicole E. ; Brookes, Richalrd W. ; Little, Victoria |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 13.1997, 5, p. 383-406
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