Towards a social exchange theory perspective on preferred customership : concept and practice
Year of publication: |
2012
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Authors: | Schiele, Holger ; Veldmann, Jasper ; Hüttinger, Lisa ; Pulles, Niels |
Published in: |
Supply Management Research : aktuelle Forschungsergebnisse 2012. - Wiesbaden : Springer-Gabler, ISBN 3-8349-3927-7. - 2012, p. 133-151
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Subject: | Lieferantenmanagement | Supplier relationship management | Oligopol | Oligopoly | Lieferkette | Supply chain | Austauschtheorie | Social exchange theory |
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