Towards a theoretical framework for augmented reality marketing : a means-end chain perspective on retailing
Harish Kumar, Philipp A. Rauschnabel, Madhushree Nanda Agarwal, Rajesh Kumar Singh, Ritu Srivastava
| Year of publication: |
2024
|
|---|---|
| Authors: | Kumar, Harish ; Rauschnabel, Philipp A. ; Agarwal, Madhushree Nanda ; Singh, Rajesh K. ; Srivastava, Ritu |
| Subject: | Augmented reality | Consumer behavior | Means-end chain | Metaverse | Spatial computing | Theoretical framework | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Theorie | Theory | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2023.103910 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015079948