Towards a theory of brand love in services : the power of identity and social relationships
Aaron Ahuvia, Elif Izberk-Bilgin and Kyungwon Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Ahuvia, Aaron ; Izberk-Bilgin, Elif ; Lee, Kyungwon |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 33.2022, 3, p. 453-464
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| Subject: | Brand love | Interpersonal relationship | Psychological membership | Psychological ownership | Self-brand integration | Service brand | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-06-2021-0221 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325628