Towards a Theory of Country Image Effect on Product Evaluation
| Year of publication: |
1997
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|---|---|
| Authors: | Nebenzahl, Israel D. ; Jaffe, Eugene D. ; Lampert, Shlomo I. |
| Published in: |
Management international review : mir ; journal of international business. - Wiesbaden : Gabler Springer Fachmedien, ISSN 0025-181X, ZDB-ID 2097618. - Vol. 37.1997, 1, p. 27-50
|